Honda has received the 2011 Polk Automotive Loyalty Award in the category of Hispanic Market Loyalty to Make. This is the second time Honda has won this prestigious award, last time being 2009. Honda is proud of how strong the brand has resonated with the very important Hispanic market. The quality and value of Honda products continue to display strong loyalty from consumers. The Polk Automotive Loyalty Awards are given to manufacturers that demonstrate an ability to retain owners over repeat buying cycles.
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