Following a disappointing 2011 in sales, Honda is looking for inspiration to boost brand strategy and consumers by investing in a 28 million euro campaign promoting the new Civic UK.
The ad is called the Great Unknown and it centers on a spark of inspiration at a Honda factory. The spark passes through a series of adventures before revealing the new Civic UK hatchback. The activity launches in 2 days and will be supported by a trio of interactive experiences including Follow Happy, a game that tracks the thought process of Honda engineers.
Honda designed this campaign to look upon the unknown with optimism and helping to improve Honda's overall brand image across Europe. Looking at Honda's 20.5% decline in 2011 sales in Europe, it definitely needs some optimism to look ahead.
No comments:
Post a Comment